A big part of knowing how to write and sell ebooks is understanding exactly what will turn a prospect into a hungry buyer. As you may have already discovered in my "Ultimate Information Entrepreneur's Success Package", earning months and years of leveraged income from a few weeks writing has virtually NOTHING to do with your writing ability, but EVERYTHING to do with understanding how to identify and satisfy a raging hunger within markets. When you think about how to write a sell ebooks, think about 1 of these 3 proven "types" of infoproducts that will turn your prospects into buyers... 1. Innovator. You have identified a tip, technique or strategy that will go one-step further (incremental innovation) or take a giant LEAP forward (radical innovation) than is currently available. To understand how to write and sell ebooks as the "innovator", you have a very good grasp of both what the prospector is really looking for and what currently exists in your marketplace. 2. Collector. The value in this type of information product is to collect sources of information from a wide variety of sources and distill it down to the "best of" or a compilation of strategies aimed at satisfying a given market demand. 3. Investigator. Yet another method of how to write and sell ebooks, the investigator seeks to discover and prove the value of a given approach. Discovery allows you to bring value by bringing to light little-known or "underground" secrets to solving specific problems Proving the value of a given approach is also of high value in this age of skepticism and doubt. If you can provide case studies to support a given approach, you'll be bringing extra value to the market. Now, each of these approaches has its advantages and disadvantages. When most people think of how to write and sell ebooks, they think of being collectors, however adding an aspect of innovation is how you can really differentiate yourself in your market. Innovation allows you to claim ownership to solving an urgent and pressing problem for your market. Out of owership will come branding, and out of branding can come tremendous financial advantages. I have used all 3 approaches and advise everyone who is serious about becoming an information entrepreneur and wants to know how to write and sell ebooks to use each approach. In your market, you can likely come up with a combination of innovative solutions, compilations of tips and ideas, and journalistic ideas such as key interview subjects or candidates. |
